In today’s highly competitive marketplace, branding is more important than eve - not just for businesses but also for individuals shaping their careers. But what does branding really mean beyond flashy logos and sleek color palettes? Why should students, entrepreneurs, and creatives pay close attention?

This month, Julie Kostic, founder of JK Creative, delivered a compelling talk at the University of Central Florida’s (UCF) Blackstone LaunchPad titled “Designer to Founder: The Power of Branding in Business and Life.”Her presentation went well beyond surface-level design, exploring how authentic and thoughtful branding can transform both a business and a life.

Who Is Julie Kostic and What Is JK Creative?

Julie Kostic’s journey from agency designer to successful founder is a story of creative evolution and entrepreneurial determination. She began her career designing for top-tier clients, eventually launching JK Creative, an award-winning design studio known for impactful branding and marketing solutions. JK Creative’s portfolio includes collaborations with Under Armour, the American Cancer Society, and Adirondack Mountain Club. These partnerships demonstrate the agency’s ability to craft memorable identities across various industries.

What sets Julie apart is her ability to combine hands-on design experience with sharp business acumen. This blend has enabled her to build a studio that thrives not just on aesthetics but on strategic storytelling. Her entrepreneurial journey gives her a unique understanding of how branding serves as the backbone of client relationships and business growth.

The Talk: The Power of Branding in Business and Life

So, what does “branding” really mean—and why does it matter for both businesses and people?

In her UCF talk, Julie shared her personal journey from designer to entrepreneur, weaving real-world lessons on the power of branding in both business and life. She broke down what branding truly is (hint: it’s not just a logo) through relatable stories and experiences drawn from her own career - from her agency beginnings to founding JK Creative and working with national brands.

Julie emphasized that branding is about perception and purpose, and that everyone - whether a company, a creative, or a student - is already building a brand through how they show up, communicate, and deliver value.

Students and entrepreneurs walked away with practical takeaways they could apply immediately:

How to identify the brand you’re already building
How to position yourself or your business to stand out in a crowded market
How consistency and authenticity build trust and long-term value

Whether launching a startup, preparing for internships, or defining a professional path, attendees were encouraged to view branding as an evolving story - one they have the power to shape intentionally.

Inspiring the Next Generation of Entrepreneurs

Julie’s presentation at UCF’s Blackstone LaunchPad underscored her passion for helping emerging professionals understand that branding is not reserved for big companies - it’s something every individual and business can cultivate.

By combining her creative background with her entrepreneurial insight, Julie continues to inspire others to think strategically, communicate clearly, and build brands that not only look great but truly perform.

Let’s Create a Brand That Performs

At JK Creative, we believe branding isn’t just a design - it’s an experience. Whether you’re launching a new business or refining your message, our team can help you create visuals and strategies that make your brand unforgettable.

📩 Let’s start the conversation

Featured