American Cancer Society’s Cattle Barons Ball

INDUSTRY: Non Profit
PROJECT INCLUDES: Event Branding (Signage, Social Media, Program, Table Numbers, PPT, Volunteer Apparel)

ABOUT THE CLIENT

The American Cancer Society (ACS) in Orlando/Central Florida is a prominent non-profit organization dedicated to eliminating cancer through research, advocacy, and patient support. Located near Winter Park, the local chapter provides resources such as 24/7 support, transportation to treatment, and lodging, alongside community events like the Cattle Baron's Ball.

ABOUT THE PROJECT

Our founder Julie joined the ACS Orlando Cattle Baron’s Ball Committee in 2024 as the Marketing chair. At this time, the Cattle Baron’s Ball was in the midst of a rebrand. Soon after Julie joined the committee, ACS asked JKC to become an In-Kind sponsor to help create the new event branding — focused on elevating this legendary event.

When we were brought on, the only branding established was the new logo, typeface, and a few canva templates for digital graphics. JKC established a new look for the event that is both elegant and understated with western flare that features bold black backgrounds, strong white and gold text treatments, and paisley border elements inspired by traditional bandana designs.