Basepath Website
& Social Graphics

INDUSTRY: Sports, NIL Collegiate Athletes
PROJECT INCLUDES: Website, Social Posts, Sales Sheet

ABOUT THE CLIENT

Basepath was an NIL (Name, Image, and Likeness) operations software provider for collegiate athletics, offering a streamlined platform for universities, collectives, and student-athletes to manage contracts, payments, and compliance. Their technology simplified complex workflows, bringing clarity, efficiency, and transparency to the evolving NIL landscape. Basepath was recently acquired by Teamworks, further expanding their impact within the sports technology ecosystem.

ABOUT THE PROJECT

JK Creative partnered with Basepath to elevate their brand presence and clearly communicate their value to multiple audiences. Our scope included the design and development of a modern, conversion-focused website, social media graphics featuring real student-athletes, and a one-page sales sheet outlining their platform and services.

The goal was to create a clean, confident visual identity that balanced professionalism with approachability, helping Basepath stand out in a fast-growing and competitive market. Through thoughtful layout, strategic messaging, and dynamic visuals, we delivered a cohesive suite of assets that strengthened brand credibility and supported both sales and marketing efforts.